I remember last year reading the exciting news about the city of San Francisco banning unsolicited phone books, and also plastic bags. The news circulated around the world and one could read about it in many places: CBSnews, Good.is no phone-books, Good.is no plastic bags.

This week, guess what I found at my doorstep? A phone book, really…!? Wrapped in a plastic bag. I did not request this, nor it seems the previous person living in this address… I did not need a plastic bag announcement to discover I could download the yp app… It seems easier to know that there is a mobile application, but not where to opt out from the phone book delivery. Now it is time to fill the opt out form.